HOW WE STARTED

Founded in 1981, ACE COMICS is one of the largest comic speciality retailers in Great Britain, and the
ACE Mail Order Division - launched in 1983 - is now the UK and Europe's leading Comic Advance Order
service. Over the years, many thousands of customers have found that ACE COMIC'S friendly, efficient
service has ensured a regular, reliable supply of comics, magazines and collectibles, while generous
discounts ensured a substantial saving over shop retail prices. Exclusive Star Feature selections allow
customers to sample the best of the independent and small-press market, while the launch of the ACE
COMICS OM-LINE ordering system makes advance ordering even faster and more convenient for
those with access to the internet. "Many retailers think they can run an Advance Order business,
" says owner Martin (Biff) Averre, "but they simple don't pay enough attention to customer service.
Our regular customers are the mainstay of the business, but we only deserve to keep them if we treat
them well. We keep the customer informed, with regular information, statements and order-confirmations.

Some companies use special offers, tricks and gimmicks to sign people up, but they don't last. We're in
this for the long term."

SO WHY ARTWORK?

Because of our love of comics and our great relationships with many comic artist who are based both
home and abroad. We decided it was about time that comic lovers everywhere should have the oppotunity
to own their very own bit of comic history. All our art has come direct from the artist concerned and
available for a price that is affordable by all. Being under the ACE umbrella means that you get the great
customer service that we are renowned for and the satisfaction that you are getting a genuine piece of
art.